SoulFull Wellness Collective is a holistic wellness brand focused on community care, mindfulness, and personal growth, especially for BIPOC individuals. Working closely with founder Ashante, I developed the full brand strategy, tone of voice, color palette, typography system, and logo suite. Inspired by Matisse, 1970s aesthetics, and feminine grounding energy, the brand identity leans into warmth, fluidity, and creativity. This work helped position SoulFull as not just a wellness provider, but a cultural space for healing, joy, and collective nourishment.