For The PATHway, I worked with founder and therapist Seqouia Pettigrew to shape a complete digital strategy ahead of her rebrand and website launch. The project included target audience research, service architecture, mood boards, page mapping, tone-of-voice planning, and a strategy for SEO and content marketing. Our goal was to create a digital experience that felt warm, trustworthy, and professional, especially for audiences navigating immigration evaluations, mental health services, or trauma support. This work laid the foundation for a website that supports accessibility, connection, and meaningful growth. Part of my continued collaboration with Seqouia Pettigrew, I designed the logo suite for her sub-brand, Sacred Pathways LLC, a hollistic wellness space rooted in the mantra: release. realign. restore. The identity reflects calm, clarity, and healing through subtle typography, earthy tones, and spiritual alignment. This visual system supports Sacred Pathways’ mission to be a place of restoration and reconnection for those navigating personal or emotional transitions.