This mock campaign for Glossier imagines a powerful expansion of its real-world partnership with the WNBA. Designed to blend beauty and athleticism, the campaign centers around “Game-Ready Beauty”, a limited-edition product collection and content series tailored to athletes, fans, and everyday beauty minimalists. From sweat-proof skin tints to courtside activations and athlete-led content, this project explores how beauty can meet performance with purpose. Deliverables included full product strategy, creative direction, campaign rollout, and experiential marketing concepts, all grounded in Glossier’s minimalist ethos and the WNBA’s empowering presence.