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WORK
Strategic marketing work across lifestyle, wellness, and service-based brands. Built with intention, clarity, and long-term growth in mind.
OUR
WORK in
Practice
OUR SERVICES
Defines what your marketing focuses on and how it moves.
Includes:
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Target audience definition and buyer insights
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Market and competitor analysis
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Brand positioning and messaging direction
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Channel and platform selection (social, email, web, etc.)
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Marketing roadmap with priorities, KPIs, and timelines
Outcome:
You gain clarity around what to say, where to show up, and what to focus on next so your marketing feels aligned and intentional.-
Defines how your brand shows up visually and digitally across key platforms.
Includes:
• Brand positioning and messaging direction
• Visual identity design and brand guidelines
• Logo systems and foundational brand assets
• Website design and build (Squarespace, Wix, or equivalent platforms)
• Website structure, content layout, and brand-aligned designOutcome:
You gain a cohesive brand and website foundation that ensures your marketing, campaigns, and content all communicate a clear and recognizable identity across digital platforms.
* Website platforms supported: Squarespace · Wix · Shopify · equivalent CMS platforms
Strategic planning and direction for launches, rollouts, or focused initiatives.
Includes:
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Campaign concept and goal setting
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Messaging framework for the campaign
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Launch or rollout strategy and timeline
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Content and asset planning (what gets created and where)
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Execution guidance and coordination support
Outcome:
Your campaign runs with structure and clarity instead of last-minute decisions or guesswork.-
Creates the structure behind what you communicate so content feels consistent and purposeful.
Includes:
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Messaging pillars and content themes
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Editorial direction and brand voice guidance
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Content cadence and posting structure
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Content ideas, series planning, and prompts
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UGC direction and usage guidance
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Photography planning and content direction
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Platform-specific recommendations
Outcome:
You stop guessing what to post and start communicating clearly and consistently across channels.-
Strategic direction for social media, with optional ongoing management when scoped.
Strategy includes:
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Platform selection (Instagram, TikTok, LinkedIn, etc.)
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Content pillars and post formats
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Hashtag and keyword guidance
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Growth and engagement approach
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UGC integration strategy
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Photography direction for social use
Management may include (when scoped):
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Creating graphics or carousels
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Writing captions
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Scheduling and publishing posts
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Monthly performance review and optimization
Outcome:
Your social media presence is planned, aligned, and improving over time.-
Builds email into a functional and intentional part of your marketing ecosystem.
Includes:
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Email marketing strategy and planning
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Campaign copywriting
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Welcome, nurture, and launch flows
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List segmentation guidance
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Performance review and optimization
Outcome:
Your email list becomes an active marketing channel that supports growth and retention.-
A focused review of your existing marketing to identify gaps and opportunities.
Includes:
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Marketing, content, or social media audits
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Website audits with a focus on clarity and conversion
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Customer journey review
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Actionable recommendations and next steps
Outcome:
You gain clear insight into what’s working, what’s not, and how to improve moving forward.-
high-level marketing guidance without the need for a full-time hire.
Includes:
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Ongoing strategy calls
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Campaign and content review
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Priority planning and decision support
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Strategic feedback and direction
Outcome:
You have an experienced marketing partner in your corner to help guide decisions and keep efforts aligned.-
Plus more at the table.
We offer Customized services and tailored Packaging beyond what’s listed, scoped intentionally to support your goals.
Want a closer look?
Request a case study →
HOW WE OFFER SUPPORT
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Project-based marketing support for brands that need clarity, direction, or execution on a specific initiative. Ideal for audits, campaigns, strategy builds, and one-off deliverables.
Single-Serve
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An ongoing monthly marketing partnership for brands that want consistent strategy, planning, and hands-on execution support across channels.
Full Course
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A one-time, all-in-one marketing foundation designed to set your brand up with clear positioning, strategy, and systems for long-term growth.
Sunday-Suite
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Petti Pathways Counseling
Marketing Strategy · Content Direction
THE sunday collection
UGC, Spec Campaigns,Photography, ETC.
Campaign Strategy · Editorial Content· Social Content
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Soulfull wellness collective
Marketing Strategy · Content Direction
